Blastic helps you find the technology that matches your needs. Based on your requirements we join forces to find the perfect match. With our experience and the widespread knowledge of our team in the marketing landscape we are able to direct you to the best technology that will make your strategy accelerate your business.
Content really is king, and in today’s world you need a lot of content to give the most relevant value to your audience at the right time and the right channel. It’s important to define a strategy, a framework, to produce this content with the end goal in mind – providing valuable emphatic content and building trust with your audience. In the digital marketing strategy we define persona’s and customer journeys. Starting from these persona’s we will conduct workshops and user research to create the content strategy and define on which channels expect valuable content. This is called a content mapping, and will be the starting point of defining content buckets. With a modular content approach and taking into account personalization techniques we will define the information architecture for all channels. This can be documented in UX Topics that can be used in the wireframing and design of the platform.
Do you have an existing digital marketing platform, and want to check if it’s future proof to further expand your growth? Are you worried that your setup is not done taking into account best practices? Let us take a look at your Kentico, Sitecore, Umbraco or Contentful implementation! By doing a quick scan and audit, we assess the state of your platform. We build, maintain and accelerate platforms for our clients, and we also coach marketing teams and technical teams in how your platform should and can be operated. We’ll kick off with an intake meeting to explore possibilities and talk about the topics you want to be analyzed. After the audit, we will deliver a report describing the current state of the platform, optimization actions, recommendations for best practices.
Creating and implementing a digital strategy should be at the forefront of your marketing plan. Don’t know where to start? We are here to help you: We help you defining your target audience We help you in finding the right digital touchpoints for your audience We match the right tools and technologies to those touchpoints We help you in creating a conveying message that fits each channel To create a digital ecosystem that covers all bases (omnichannel marketing). Our strategy leans heavily on facts & figures, testing & real-time data. As always, our starting point is customer centricity.
As a marketer, you want to make sure that your brand or product is easily found by the target audience. Scoring high in search engines like Google is very important - most people never navigate to the second result page! In order to work on your SEO strategy, you need to know what's happening. How is traffic coming in today? Is your content relevant for your audience? Is your website architecture helping you, or dragging you down in the search results? We get insights & suggest action points and to-do's by performing an SEO audit of your website. How does it work? We have an intake conversation (via Teams) that will take about 30 minutes to get to know your business. Afterwards, we get to work. Learn more about our SEO Audit
We believe that user research should be part of the entire development process, from ideation to launch. The user should be at the heart of every decision: what makes sense for him? By putting a lot of thought into the UX aspect of the design, we make sure that users will come back to your website.