By Koen Roos, 02 November 2020
This year’s Sitecore Symposium was a virtual one, and the conference theme was “Moments that make experiences”. To establish human connections, brands can create moments with their customers to build experiences and a long relationship with the customers.
Traditionally, the Symposium started with a keynote from the CEO of Sitecore. Steve Tzikakis talked about the ambition to be the number one Digital Experience Platform in the world. He also talked about the acceleration to the cloud in the next coming months.
Here are the most exciting new announced features and things to come! Spoiler keywords: SaaS, CaaS, Jamstack, AI, Headless!
Content Hub now includes Engagement Value and Impact scale.
The engagement value represents the performance specifically on the web channel and with Content Insights, you can see the total average engagement value per region:
As you might have noticed there’s a new button “Sitecore AI” in the Strategy dashboard. Sitecore AI Content Coverage is on the roadmap to indicate what the top content is for which (new) segments:
This shows a graphical overview of the segments with a color to indicate if the content coverage is good or bad. When clicking the segment, you can see the top content items. Later on this graphical overview will come back in Sitecore XM/XP as well.
Talking about Sitecore XM/XP, let’s see what’s happening there?
We all know personalization takes a lot of effort to set up. You need to analyze audiences, put op a content plan, create modular content and set up personalization techniques on your components. Often, we see that personalization is a key element to choose for Sitecore but is kept for “phase 2”.
That’s the reason Sitecore announced Sitecore AI Auto Personalization on last year’s Symposium.