What quality means to you might be different from what it means to me. Or to our team.
Quality can be about whether something works or not, whether it does what it’s supposed to do, whether it’s performant enough, or whether it’s secure enough.
Testing if something works as expected is a major part of our QA activities, but anyone can check if something works or not.
That’s where our QA team tries to make a difference. We also try to answer the question: ‘Does this make the user happy?’
While it’s important to ensure that something works from a technical point of view, we specialize in setting up content management systems, email marketing platforms, marketing automation tools, and other systems that real people within companies will need to use.
These people have lots of tasks and responsibilities on their plate, so we always wonder how we can make life easier for them. Of course, budget and planning are important factors to consider, but usability, ease of use, and user satisfaction are equally crucial. If we notice that a certain user is experiencing the same issues or questions repeatedly, or if they seem to have a lot of resistance to use a new tool or product, we can work together to identify ways to improve their experience and make them happier.
So, does it work? Yes, but luckily quality assurance is not just about verifying that something works as described, but also ensuring that the user’s needs are met and that the solution is easy to use. In fact, a good quality assurance approach can improve customer satisfaction by identifying areas for improvement and taking a proactive approach to addressing them.
Ultimately, the goal of quality assurance is to support the user and make their life easier by providing them with a reliable and user-friendly solution. And this is what thrives our QA team and keeps us happy: identify challenges and solutions.
Ready to take your digital experience to the next level? Feel free to contact us to learn more about our services and how we can help you leverage the full potential of your digital marketing.
Get in touch with one of our consultants to find the perfect match that fits your needs and enables you to grow.