In May 2019, we invited clients and prospects to an afternoon on customer experience and headless. Here are the take-aways.
The importance of customer experience
Customer experience
In the opening session, Guy Biron of Sitecore explained that customer experience matters more than price or product. A strong omnichannel strategy and optimised experiences are key, and that's what Sitecore focuses on as a digital experience platform.
Customer experience design
Experience design
Arno Wolterman took the stage to talk about customer experience design: designing every touchpoint of a customer's interaction with a product or service to deliver on the brand's promise. In his inspiring session, he showed how customer journey mapping translates into design systems and content strategies.
Headless: enabling a better customer experience
Headless
Our experts Stef Coenen and Koen Roos talked about the importance of a solid digital architecture to support an omnichannel strategy, innovative technologies and an iterative approach that makes experimenting possible. Headless is the way to go, and they explained what it means in plain language, with real-life use cases and a demo.
Want to know more? Read the pros and cons of a headless CMS.
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