Xperience by Kentico

Change is the only certainty in the marketing technology world. Vendors have been moving from perpetual licensing to subscription licensing, and from on-premises hosting to Software as a Service.

Kentico announced a rebuild of their platform, following their vision of an all-in-one digital experience platform with the benefits of a SaaS solution.

This is a bold move in a world where the martech space is constantly talking about composable solutions instead of all-in-one DXPs, but there's still a market for the latter. We agree: whether an organization needs a composable DXP or an all-in-one DXP depends on its use cases and digital marketing requirements.

Bad reputation

But all-in-one solutions have a bad reputation: they are called monoliths, are heavy to maintain and complex to keep up to date.

This is what Kentico wants to address with their SaaS solution Xperience by Kentico: the vendor maintains the base platform and keeps it up to date, so your resources (or your partner's resources) can focus on building new experiences that drive value for your organization.

Xperience by Kentico also allows a hybrid headless setup to publish content to any channel.

Although the new Xperience by Kentico is cloud-first and SaaS, you can also decide to host and maintain it yourself. This gives flexibility if your organization wants to keep full control over how the solution is hosted and where data is stored.

A look at the first version, in "early adopters" mode

A first version of the platform was released on July 1, 2022. Customers can buy and use the solution through the Xperience Early Adopters Program.

There's a defined roadmap for the cloud-native digital experience platform, and the focus of this first version is the core of Kentico's offering: the content management system. Features on the roadmap for the next couple of months are multilingual support, analytics, email marketing and search. You can find the other planned features on the same roadmap.

The following screenshots give a sneak peek into the new platform.

The sign-in page shows a new UX style, in a modern interface.

The dashboard has been redesigned: we recognize the same familiar concepts, with UX improvements.

It's responsive! This is a screenshot from my phone.

Navigation is smooth and easy.

The page builder is similar to the (excellent) page builder in Kentico Xperience 13.

The form builder is already included in the first version, so it's perfectly possible to build a small, full-featured website.

I must say, the user interface is really smooth and lightning fast. This is promising for the future, as more functionality will be rolled out in the next couple of months.

Want to know more about Kentico? Or what the best approach is to migrate from your existing solution to Xperience by Kentico? Let's talk!